Looking back to the 1970s and 1980s Disney seemed to have lost its way. At best it was treading water. However, since Bob Iger took control of the reins in 2006 Disney has quadrupled its share price through a series of smart acquisitions.
Between 2006 and 2012 Disney acquired Pixar, Marvel Entertainment and Lucas Film for circa $15.5bn. Since then these companies have produced two Toy Story animations, four Avengers superhero movies and four Star Wars films, which in total have grossed over $30bn at the box office. Astonishing!
This year Disney paid $71bn for 21st Century Fox and has obtained a huge library including ‘The Simpsons’ and National Geographic.
And now Disney is entering a new frontier; on 12th November to be precise. It will be named Disney+ and will of course be a rival to Netflix, Amazon Prime and similar offerings in the future from Apple and HBO.
Apart from the appeal of its stable of content, which let’s face it is huge, Disney is pitching its service at $6.99 a month which is competitive compared to Netflix’s $8.99 subscription.
Content is key and now Disney looks well positioned. There are 661 episodes of ‘The Simpsons’ and 600 more of National Geographic, plus once licencing agreements permit, the Marvel, Pixar, Start Wars and classic Disney films.
Streaming is fast becoming a major outlet for content. Disney seems to have identified this and looks to be lined up for a successful immediate future.